Social Media Strategy 

@kqed

I innovated storytelling methods on KQED's Instagram channels through seamless carousel posts (shown below), which increased average engagements (likes, comments, shares, saves).

I was also responsible for extracting and analyzing data and insights. I presented findings to the audience development team and other organization stakeholders to help inform KQED's content strategy.

Earlier this week we celebrated Frida Kahlo's birthday! These days, Frida’s image is all around us. Her iconic eyebrows and piercing gaze have been immortalized on T-shirts, tote bags and tequila bottles. There’s even a Frida Barb (4).jpg
Earlier this week we celebrated Frida Kahlo's birthday! These days, Frida’s image is all around us. Her iconic eyebrows and piercing gaze have been immortalized on T-shirts, tote bags and tequila bottles. There’s even a Frida Barb (5).jpg
Earlier this week we celebrated Frida Kahlo's birthday! These days, Frida’s image is all around us. Her iconic eyebrows and piercing gaze have been immortalized on T-shirts, tote bags and tequila bottles. There’s even a Frida Barb (7).jpg
Earlier this week we celebrated Frida Kahlo's birthday! These days, Frida’s image is all around us. Her iconic eyebrows and piercing gaze have been immortalized on T-shirts, tote bags and tequila bottles. There’s even a Frida Barb (6).jpg
Earlier this week we celebrated Frida Kahlo's birthday! These days, Frida’s image is all around us. Her iconic eyebrows and piercing gaze have been immortalized on T-shirts, tote bags and tequila bottles. There’s even a Frida Barb (1).jpg
Earlier this week we celebrated Frida Kahlo's birthday! These days, Frida’s image is all around us. Her iconic eyebrows and piercing gaze have been immortalized on T-shirts, tote bags and tequila bottles. There’s even a Frida Barb (2).jpg
Earlier this week we celebrated Frida Kahlo's birthday! These days, Frida’s image is all around us. Her iconic eyebrows and piercing gaze have been immortalized on T-shirts, tote bags and tequila bottles. There’s even a Frida Barb (3).jpg

@pittsburghpg

I developed the Pittsburgh Post-Gazette’s Instagram brand and implemented a new strategy, which included:

  • Creating in-feed post templates from scratch using Canva (shown below)

  • Enhancing Instagram Story templates

  • Maximizing post reach by utilizing available Instagram features (geotags, hashtags in first comments, post collabs, etc.)

  • Improving algorithm ranking by introducing a posting cadence

As a result, average post reach and engagements increased.

See a social report I curated.

BEFORE

AFTER

https://www.instagram.com/p/CuCphGnNvL-/?img_index=2

Quick facts

Title card
w/headline

Branded slides